Business Of Dentistry Success Tip

By Andrew Jacobsen

Many dentists who have spent eight or more years preparing to practice have not had much exposure to the methods needed to create a successful business of dentistry. They leave school ready to take care of people, passionate about their new career, and many feel that they will naturally be able to create a thriving business.

A successful business model incorporates the skills and expertise of many professionals. No one professional, including the owner, attempts to perform all of the tasks that are found in the business. The owner of a business, as with a dentist, is an expert in their field, and depends on the experts in other fields to work on the team to achieve success.

There must be a solid foundation of basic business management principles established early on for the business of dentistry to be successful. The first, and most difficult principle for most dentists is their management style. Dentists, by nature, are very "hands-on" people. They want to be sure that every part of their patient's dental care is provided at the high standard they have set. In the business world these characteristics would be referred to as a micro-management style.

Many dentists have a difficult time with macro-management. They may hire people who are very knowledgeable and have expertise in their field. Each business function within the practice requires specific skills and training to be successful. However, when a dentist cannot allow these individuals to accomplish their jobs effectively because they feel the need to micro-manage, they often have a difficult time retaining the caliber of staff that is needed to have a successful business.

Creating clear job descriptions and expectations for each function in a dental office will help a practitioner to define the roles of the team and of him or herself as coach. This will be very helpful if a dentist finds that they simply must perform a certain office function. Rather than hire a professional with expertise who will leave, one can save time and money by not hiring a professional.

When individuals are hired who meet the requirements as outlined on the job description and have the characteristics needed for a positive work environment the business can thrive. The dentist can focus on patients and their needs while the professionals that have been hired can grow the practice externally. Through the use of the communication tools available one will find that it is easy to stay abreast of what is happening on the business side of the practice without taking time away from patients and slowing internal growth of the business.

A dentist and the team that is selected can work successfully to meet the goals and objectives that have been established. Through the use of business practice models that have proved successful, one will find that the business of dentistry will be both fulfilling and rewarding. - 31382

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